Global Marketing of the Mighty Australian Murray Cod
Thurla Industrial Park has been strategically developed as a dedicated industrial precinct, providing industrial businesses the opportunity to be located within a non-urban location, minimising impacts to surrounding neighbours, but with the added bonus of being a short drive to other commercial and retail facilities, and residential accommodations ...more
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Murray Gold Australia:
Located 10km west of Red Cliffs in north western Victoria is Thurla farms, a diversified property of 10,000 acres comprising broad acre dry
land farming, horticulture, viticulture and aquaculture.
The Beasley family have developed an aquaculture business at the property which has resulted in significant improvements in the
production of Murray Cod grown in farm dams.
“Murray Gold” was established as a Proprietary Company to manage the marketing of Murray Cod produced by growers contracted to
The business provides an opportunity for investors to enter the aquaculture industry, either as a producer, or an investor in Murray Gold
History of Thurla Farms
The Beasley family own Thurla Farm, which is a diversified 10,000 acre property 10km west of Red Cliffs in north western Victoria.
Col Beasley and his family have extensive experience in the areas of broad acre farming, viticulture, horticulture and animal production.
During the development of these large primary production enterprises, the Beasley family has sourced a range of contacts within
Federal, State and Local Government.
Murray Gold is an Aquaculture Company which aims to provide a vehicle that will unite the freshwater aquaculture industry. This
includes marketing all fish under one banner to provide a consistent marketing message resulting in growth and price stability.
Murray Gold is a Proprietary Company set up by the Beasley family to co-invest in critical research for the future development of the
industry including genetic improvement and Best Management Practice for production in multi water use systems.
Murray Gold works closely with the Rural Development Victoria program which assists Victorian innovations move towards
To grow and supply high volumes of top quality fish for Australian and global markets. Murray Gold’s initial focus will be on the
production of Murray Cod. Other species such as Silver Perch, Golden Perch and Trout will be trialed and evaluated.
Murray Gold has a production target of 1,000 tonnes within the next 12-48 months and 5,000 tonnes within 6 years.
Murray Gold Key Objectives
· To provide a constant supply of high quality fish to our markets
In order to supply a continuous supply of high quality fish, Murray Gold are seeking expressions of interest from various partners to
become a contracted Grower. This includes purchasing the Cageways system. In return Murray Gold will provide the fish growing
protocols, knowledge and expertise. Murray Gold will also provide:
· consumables (feed)
· professional services,
· packaging, and
· landing nets
This should provide cost savings to producers due to discounts available to Murray Gold for bulk purchases.
Growers will be provided with a fixed price supply contract.
· To build and maintain our reputation as a supplier of high quality fish
Investment to Date
Investment by Murray Gold/the Beasley Family to date includes:
· Product development
· Product testing
· Production systems
· Quality assurance
· Business systems
· Market development
· Farming partner strategies
Murray Gold Business Structure
The Beasley family has an extensive farming and business background.
The current Management Structure of the business includes:
Col Beasley - General Manager
Travis Beasley - Fish Project Manager and Liaison Officer
Brad Beasley - Fish Operations manager
The Beasley family also currently employ 14 permanent staff who assists in the running of other aspects of the primary production
Selective Breeding Process (SBP)
The Selective Breeding Program has been developed in conjunction with the DPI’s “Our Rural lands” project.
Murray Gold believe that the SBP is essential to provide a market advantage and also provides an ongoing breeding
program to allow improvement in the quality and supply of fingerlings.
Government has spent 8 years and 3.4 million on the selective breeding program which MG gold purchased in 2009.
The program is based on other selective breeding programs around the world. These programs have seen increases in
growth of up to 50 % and increases in disease resistance and other favorable traits. In the 2009 season the first fish
bred as selected for growth was produced and are being commercially grown in the Thurla farms systems.
Murray Gold also have their own broodstock for their own breeding program which can be used to provide a
restocking program for Victorian fisheries.
The program is at present is being run at 2 places, Thurla and Snobs creek with the intention over the next 12-18
months to have the full program at Murray gold.
Our prospective purpose built facility’s located at Thurla industrial park, will include 2 laboratory’s for scientists R+D
work, spawning and education.
A training facility for aquaculture training.
A storage facility for feed and consumables.
A recirculation system too house 1400 selective breed fish a system for hatchery and a grow out system.
A processing room for fish.
A number of offices for admin, marketing dept., and meeting rooms.
We have purchased the industrial land zoning 1 and are in process of putting permits through council to start building